3 Tips For Restaurants To Improve Their Mobile Marketing Strategy


As a restaurant, having an online presence is imperative for generating new customers and showcasing the food you offer. To increase your business, you must reach mobile customers who need quick information at their fingertips.

Create A Mobile-Friendly Website

Most businesses are familiar with responsive websites, which automatically change size based on the device of online visitors. Unfortunately, a responsive website is not always enough to ensure your visitors have a positive experience.

Use different devices, such a smartphones and tablets, to see your website from the perspective of visitors. Even if a website is responsive, it may continue to have problems when viewed on smartphones or tablets. One problem can be distortion of the main menu, making it difficult to click through to different parts of your website.

Another concern is forms on your website. You might utilize forms so visitors can sign up for a newsletter or to contact your business. The mobile version may be cumbersome to use, which translates into a missed opportunity.

Incorporate Text Messaging

Gaining enough trust from your audience for them give out their mobile number is a significant step in your marketing. Consider offering promotions or important information via text messaging as a way to secure contact information.

To prevent overwhelming your audience, limit text messages to once per week or less often, such as only when important information is available. The timing of your text messages can also be important. Try to send promotions for lunch or dinner specials near the time people may be deciding on their next meal, which can help them make a spontaneous dining decision.

Become Visible On Dining Apps

Increasing your visibility on popular dining apps will make it easy for new customers to find your business. If your business offers carry-out or delivery, make sure your have a presence on apps that make it easy for customers to find quick pick-up and delivery options in their area. For restaurants that are geared toward casual dining, there are apps that can be used to take reservations and showcase the menu for your restaurant.

The main benefit of integrating your business with available apps is these tools make it easy for customers to find food options in their local area with minimal research. Since apps are also used for customers to leave reviews, it is imperative you do your best to provide a positive dining experience. The ability to quickly judge a restaurant based on reviews can significantly help or hurt a restaurant.

Mobile marketing is one way you can increase the visibility of your restaurant, so it can be a good idea to talk with a digital marketing services company to discuss what you can do to improve your mobile presence. Taking advantage of the steady increase in mobile users will prevent your restaurant from falling by the wayside.

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